//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding customers' inter...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,631
Konsumentenverhalten
105,188
Theorie
13,470
Relationship marketing
13,356
Beziehungsmarketing
13,329
Theory
13,307
Brand management
9,376
Markenführung
9,336
Online-Handel
9,224
Online retailing
9,211
Brand image
8,148
Social Web
8,143
Social web
8,140
Markenimage
8,109
Customer satisfaction
7,675
Kundenzufriedenheit
7,518
Markenartikel
7,095
Brand
7,086
Online-Marketing
6,337
Internet marketing
6,314
Viral marketing
5,492
Virales Marketing
5,475
Experiment
5,469
Service quality
5,452
Dienstleistungsqualität
5,408
Einzelhandel
5,211
Retail trade
5,168
Werbewirkung
5,124
Electronic Commerce
5,121
Advertising effects
5,084
E-commerce
4,991
USA
4,901
Emotion
4,625
United States
4,610
Deutschland
4,577
Germany
4,160
Marketingmanagement
4,027
Marketing management
4,017
Advertising
3,964
Werbung
3,915
more ...
less ...
Online availability
All
Undetermined
46,179
Free
29,401
CC license
2,548
Type of publication
All
Article
81,300
Book / Working Paper
38,066
Journal
271
Other
27
Type of publication (narrower categories)
All
Article in journal
69,380
Aufsatz in Zeitschrift
69,380
Graue Literatur
9,325
Non-commercial literature
9,325
Working Paper
8,235
Arbeitspapier
7,698
Aufsatz im Buch
6,633
Book section
6,633
Hochschulschrift
2,970
research-article
2,462
Thesis
1,978
Collection of articles of several authors
1,343
Sammelwerk
1,343
Aufsatzsammlung
1,006
Conference paper
714
Konferenzbeitrag
714
Konferenzschrift
434
Bibliografie enthalten
393
Bibliography included
393
Case study
372
Fallstudie
372
Collection of articles written by one author
330
Sammlung
330
Dissertation u.a. Prüfungsschriften
292
Lehrbuch
258
Textbook
212
Reprint
207
Amtsdruckschrift
185
Government document
185
Conference proceedings
184
conceptual-paper
164
review-article
149
Article
148
review
124
Ratgeber
114
Statistik
103
Guidebook
96
case-report
84
Statistics
82
Systematic review
73
more ...
less ...
Language
All
English
110,417
German
7,074
Undetermined
1,251
French
433
Spanish
127
Polish
126
Italian
97
Russian
52
Swedish
45
Danish
34
Dutch
30
Norwegian
30
Portuguese
24
Hungarian
17
Finnish
15
Romanian
10
Slovak
10
Czech
9
Bulgarian
7
Croatian
7
Lithuanian
5
Slovenian
5
Multiple languages
4
Serbian
4
Arabic
2
Chinese
2
Belarusian
1
Bosnian
1
Modern Greek (1453-)
1
Indonesian
1
Icelandic
1
Latvian
1
Macedonian
1
Malay (macrolanguage)
1
Nepali
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Han, Heesup
158
Belk, Russell W.
139
Mattila, Anna S.
136
Phau, Ian
120
Grunert, Klaus G.
117
Law, Rob
98
Loureiro, Sandra Maria Correia
97
Huber, Frank
96
Septianto, Felix
96
Dwivedi, Yogesh K.
94
Lusk, Jayson L.
94
Wansink, Brian
90
Herrmann, Andreas
88
Foxall, Gordon R.
87
Grewal, Dhruv
87
Agarwal, Sumit
86
Bauer, Hans H.
86
Wiedmann, Klaus-Peter
84
Gierl, Heribert
83
Sheth, Jagdish N.
82
Khare, Arpita
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
78
Bagozzi, Richard P.
77
Chintagunta, Pradeep K.
75
Woodside, Arch G.
74
Kim, Jungkeun
73
Paul, Justin
73
Verhoef, Peter C.
73
Bruwer, Johan
72
Cherchye, Laurens
72
Laroche, Michel
72
Ko, Eunju
71
Krishna, Aradhna
69
Rock, Bram de
69
Stavins, Joanna
69
Sutter, Matthias
68
Walsh, Gianfranco
68
Galenson, David W.
67
Janssen, Maarten C. W.
67
more ...
less ...
Institution
All
National Bureau of Economic Research
676
Springer Fachmedien Wiesbaden
149
OECD
80
European Commission / Joint Research Centre
66
European Commission / Directorate-General for Justice and Consumers
59
London Economics
50
IPSOS
47
IGI Global
39
American Marketing Association
37
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
Verlag Dr. Kovač
34
Deloitte consortium
32
Edward Elgar Publishing
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
GFK
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
22
Friedrich-Schiller-Universität Jena
22
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
European Parliament / Directorate-General for Internal Policies of the Union
21
Information Resources Management Association
20
Nordic Council of Ministers
19
European Central Bank
15
INSEAD
15
Nomos Verlagsgesellschaft
15
Universität Mannheim
15
Center Data
14
Deloitte
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
Haufe-Lexware GmbH & Co. KG
13
Gesellschaft für Ökologische Kommunikation mbH
12
Rheinisch-Westfälische Technische Hochschule Aachen
12
Österreichisches Institut für Wirtschaftsforschung
12
European Commission / Directorate General for Maritime Affairs and Fisheries
11
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,583
Journal of retailing and consumer services
2,538
International journal of hospitality management
1,107
International journal of consumer studies
948
Psychology & marketing
923
NBER working paper series
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
629
Asia Pacific journal of marketing and logistics
561
Tourism management : research, policies, practice
541
NBER Working Paper
518
The journal of product & brand management
498
Working paper / National Bureau of Economic Research, Inc.
472
Management science : journal of the Institute for Operations Research and the Management Sciences
463
Journal of travel and tourism marketing
444
Marketing science
436
International journal of contemporary hospitality management
433
The journal of brand management : an international journal
412
Journal of marketing research : JMR
409
European journal of marketing : EJM
408
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
405
Journal of marketing
405
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
402
SpringerLink / Bücher
402
Journal of retailing
397
Marketing letters : a journal of research in marketing
397
Journal of marketing communications
384
Journal of marketing management : MM
384
Journal of fashion marketing and management
379
European Journal of Marketing
378
Journal of the Academy of Marketing Science
375
Technological forecasting & social change : an international journal
373
Journal of Consumer Marketing
368
Journal of international consumer marketing
365
Cogent business & management
359
The journal of services marketing
356
Marketing intelligence & planning
332
Journal of hospitality marketing & management
329
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
329
The international review of retail, distribution and consumer research
325
Journal of Islamic marketing
320
more ...
less ...
Source
All
ECONIS (ZBW)
113,517
Other ZBW resources
3,080
USB Cologne (EcoSocSci)
1,522
EconStor
744
RePEc
640
BASE
107
OLC EcoSci
45
ArchiDok
5
USB Cologne (business full texts)
4
more ...
less ...
Showing
1
-
10
of
119,664
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
eWOM in the performing
arts
: exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
Saved in:
2
Regional voices talk
theatre
: audience development for the performing
arts
Scollen, Rebecca
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003689778
Saved in:
3
Revealed individual attendance at Italian
theatre
: a microeconomic investigation
Castiglione, Concetta
- In:
Economia politica : journal of analytical and …
36
(
2019
)
3
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012127159
Saved in:
4
Preference formation in demand for live
theatre
Throsby, C. D.
;
Severn, John R.
;
Petetskaya, Katya
- In:
Journal of cultural economics
48
(
2024
)
2
,
pp. 285-310
Persistent link: https://www.econbiz.de/10014566973
Saved in:
5
Watching performing
arts
encourages proenvironmental hotel choices : a moderated mediation model
Ma, Jianan
;
Li, Fangxuan
- In:
International journal of contemporary hospitality management
36
(
2024
)
10
,
pp. 3534-3551
Persistent link: https://www.econbiz.de/10015138041
Saved in:
6
Investigating how the attributes of live
theatre
productions influence consumption choices using conjoint analysis : the example of the National
Arts
Festival, South Africa
Willis, Kenneth G.
;
Snowball, J. D.
- In:
Journal of cultural economics
33
(
2009
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10003864382
Saved in:
7
"A big part of my life": a qualitative study of the impact of
theatre
Walmsley, Ben
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10009763645
Saved in:
8
Loyalty behaviours and segmentation of performing
arts
audiences : the case of
Théâtre
de l'Athénée in Paris
Guillon, Olivia
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10009381391
Saved in:
9
Democratization or else vulgarization of cultural capital? : the role of social networks in
theater
’s audience behavior
Milano, Carmela
-
2015
Persistent link: https://www.econbiz.de/10010483422
Saved in:
10
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing
arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->