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Coupon redemption behaviour : a Malaysian cross-segment investigation

Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88

Persistent link: https://www.econbiz.de/10010252036

Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia

Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10011539975

Long term evolution mobile services and intention to adopt : a Malaysian perspective

Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654

Persistent link: https://www.econbiz.de/10011479482

Investigating the relationship between corporate citizenship culture and organisational performance in the Malaysian context

Yahya, Wan Kalthom; Norbani Che Ha - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 47-72

Persistent link: https://www.econbiz.de/10011310033

Profiling Islamic banking customers : does product awareness matter?

Norbani Che Ha; Zalfa Laili Hamzah; Mohd Edil Abd Sukor; … - In: Advances in Islamic finance, marketing, and management …, (pp. 223-243). 2017

Persistent link: https://www.econbiz.de/10011661957

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Service customer orientation and social sustainability : the case of small medium enterprises

Lee, Corrinne Mei Jyin; Norbani Che Ha; Sharifah … - In: Journal of business research : JBR 122 (2021), pp. 751-760

Persistent link: https://www.econbiz.de/10012420620

Supply chain risk and SME business continuity strategies in the food industry during COVID-19 pandemic

Mohezar, Suhana; Marini Nurbanum Mohamad; Mohd Nor, … - In: Continuity & Resilience Review 5 (2023) 2, pp. 116-134

Purpose This study aimed to (1) identify supply chain risks faced by small and medium-sized enterprises (SMEs) in food businesses during the COVID-19 pandemic and (2) investigate the business continuity management (BCM) strategies employed by organisations during the COVID-19 pandemic....

Persistent link: https://www.econbiz.de/10014703056

Malaysian Islamic medical tourism market: a SWOT analysis

Mohezar, Suhana; Moghavvemi, Sedigheh; Zailani, Suhaiza - In: Journal of Islamic Marketing 8 (2017) 3, pp. 444-460

Purpose This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats. Design/methodology/approach A series of semi-structured interviews were...

Persistent link: https://www.econbiz.de/10014878589

Student Success Factors: Identifying Key Predictors

Sulaiman, Ainin; Mohezar, Suhana - In: Journal of education for business 81 (2006) 6, pp. 328-333

Persistent link: https://www.econbiz.de/10007280632