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An examination of digital acce...
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Advertising
26
Werbung
21
Consumer behaviour
20
Konsumentenverhalten
20
USA
13
United States
13
Advertising effects
9
Werbewirkung
9
Children
8
Kinder
8
Immaterialgüterrechte
7
Intellectual property rights
7
Salespeople
7
Verkaufspersonal
7
Brand management
6
India
6
Indien
6
Markenführung
6
Markenrecht
6
Social network
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Theorie
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Theory
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Trademark law
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Welt
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World
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B-to-B-Marketing
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Eltern
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Gewalt
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Internet marketing
5
Lieferantenmanagement
5
Marketing management
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Marketingmanagement
5
Online-Marketing
5
Parents
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Patent
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Article
135
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Arbeitspapier
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Graue Literatur
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research-article
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English
97
Undetermined
56
Author
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Carlson, Les
87
Raymond, Mary Anne
33
Gupta, Aditya
31
Hopkins, Christopher D.
19
Laczniak, Russell N.
13
Grove, Stephen J.
11
Mohan, M. P. Ram
10
Anne Raymond, Mary
6
Dorsch, Michael J.
6
Kangun, Norman
6
Shanahan, Kevin J.
6
Gentry, James W.
5
Polonsky, Michael Jay
5
Stafford, Marla Royne
5
Eilert, Meike
4
Harrison, Robert
4
Harrison, Robert L.
4
Rifon, Nora
4
Royne, Marla
4
Badrinarayanan, Vishag
3
Ellis, Brien
3
Grewal, Rajdeep
3
Grossbart, Sanford
3
Grove, Stephen
3
Kumar, Alok
3
Mazis, Michael B.
3
Mittelstaedt, John D.
3
Moore, Jesse N.
3
Polonsky, Michael J.
3
Rifon, Nora J.
3
Taylor, Charles R.
3
Walker, Doug
3
Walsh, Ann
3
Zeiss, Jessica
3
Armstrong, J. Scott
2
Blackford, Benjamin
2
Blackford, Benjamin J.
2
Brocato, E. Deanne
2
Fowler, Aubrey R.
2
Fowler, Jie G.
2
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Working paper / Indian Institute of Management, Ahmedabad
8
Journal of advertising research
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of Business Research
4
Journal of marketing education : JME
4
International Marketing Review
3
Journal of internet commerce
3
International marketing review
2
Journal of Consumer Marketing
2
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of macromarketing
2
Journal of marketing theory and practice : JMTP
2
Journal of personal selling & sales management : JPSSM
2
New directions in international advertising research
2
Psychology & marketing
2
The journal of services marketing
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
American Journal of Business
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Business Horizons
1
Health marketing quarterly
1
IIM Ahmedabad Working Paper Series WP 2022-04-01
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Affairs
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of advertising
1
Journal of consumer behaviour
1
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Source
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ECONIS (ZBW)
85
OLC EcoSci
50
Other ZBW resources
11
RePEc
7
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1
Educating students to give them a sustainable competitive advantage
Hopkins, Christopher D.
;
Raymond, Mary Anne
;
Carlson, Les
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010217782
Saved in:
2
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
3
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
4
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
5
Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne
;
Lim, Jong Won
- In:
New directions in international advertising research
,
(pp. 101-118)
.
2002
Persistent link: https://www.econbiz.de/10001785303
Saved in:
6
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
7
Perceptions of factors driving success for multinational professional services firms in Korea
Raymond, Mary Anne
;
Mittelstaedt, John D.
- In:
Asian dimensions of services marketing
,
(pp. 23-41)
.
2002
Persistent link: https://www.econbiz.de/10001690233
Saved in:
8
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.
;
Jones, Scott A.
;
Pickett, Gregory
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Saved in:
9
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.
;
Grove, Stephen J.
;
Raymond, …
- In:
Journal of internet commerce
8
(
2009
)
1/2
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003926386
Saved in:
10
A multi-method investigation of consumer response to marketing activities during life transitions
Hopkins, Christopher D.
;
Wood, Chales
;
Siemens, Jennifer
; …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010254009
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