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The effects of market orientation and market knowledge search on business model innovation : evidence for two distinct pathways
Ye, Jiangfeng; Shi, Shunqing; Feng, Yanan - In: European journal of innovation management 27 (2024) 8, pp. 2729-2752
Persistent link: https://www.econbiz.de/10015396903
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Importance of innovation resources for market orientation: Financial performance link : mediating role of proactive market orientation
Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 1-13
The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...
Persistent link: https://www.econbiz.de/10014520614
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How market orientation affects open innovation? : exploring the role of information and communication technology capability
Yin, Miaomiao; Li, Jiying - In: European journal of innovation management 27 (2024) 6, pp. 1885-1911
Persistent link: https://www.econbiz.de/10015396752
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Environmental determinants of responsive and proactive market orientations
Wang, Yejing; Zeng, Deming; Di Benedetto, C. Anthony; … - In: The journal of business & industrial marketing 28 (2013) 7, pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
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The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Kharabsheh, Radwan Alyan; Jarrar, Khalid; Simeonova, Boyka - In: Journal of strategic marketing 23 (2015) 5, pp. 423-435
Persistent link: https://www.econbiz.de/10011479432
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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
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Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai; Liu, Qing; Zhu, Xiumei; Deng, Shengliang - In: International entrepreneurship and management journal 11 (2015) 3, pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019
Persistent link: https://www.econbiz.de/10012165318
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A survey on the responsive and proactive market orientation : 2005-2015
Ngatno - In: International journal of business and globalisation : IJBG 23 (2019) 2, pp. 193-209
Persistent link: https://www.econbiz.de/10012144546
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Importance of innovation resources for market orientation : financial performance link : mediating role of proactive market orientation
Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo : NG 65 (2019) 4, pp. 1-13
The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...
Persistent link: https://www.econbiz.de/10012171119