through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a … concept of inbound marketing and analyzes the theoretical aspects of its tactical activities, such as content marketing …, search engine marketing, and social media marketing. Based on the theoretical research, the scientific hypothesis is …

impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast …

The Present paper proposes an explorative research study on an emerging horizon of management of Social Media Marketing …. As this new trend and tool of marketing is developing itself at a rapid pace today and looks into future with a good … prospect so it is very much pertinent to present a study in the global business context. Social Media Marketing is a concept in …