Hasni, Muhammad Junaid Shahid; Konuk, Faruk Anıl; … - In: Journal of business ethics : JBE 196 (2025) 3, pp. 603-637
Virtue signaling serves to express moral and ethical values publicly, showcasing commitment to social and sustainable ideals. This research, conducted with non-WEIRD samples to mitigate the prevalent WEIRD bias (i.e., the tendency to solely rely on samples from Western, educated, industrialized,...