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Status consciousness vs. status position : marketing implications
Cunningham, William H.; Anderson, W. Thomas; Murphy, John H. - In: Journal of business research : JBR 2 (1974), pp. 147-156
Persistent link: https://www.econbiz.de/10002045139
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Source-receiver differences and communication effectiveness: Method and application
Alpert, Mark I.; Anderson, W. Thomas - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 332-337
Persistent link: https://www.econbiz.de/10003467898
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The new marketplace: Life style in revolution : Five reactions to swift change
Anderson, W. Jr.; Sharpe, Louis K. - In: Business Horizons 14 (1971) 4, pp. 43-50
Persistent link: https://www.econbiz.de/10005438821
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Market segmentation: Product usage patterns and psychographic configurations
Peterson, Robert A.; Sharpe, Louis K. - In: Journal of Business Research 1 (1973) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10005473880
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MULTIDIMENSIONAL MARKETING : MANAGERIAL, SOCIETAL, PHILOSOPHICAL / W. THOMAS ANDERSON ; CATHERINE CARLISLE BENTLEY ; LOUIS K. SHARPE
Anderson, W. T.; BENTLEY, CATHERINE C.; SHARPE, LOUIS K. - 1976
Persistent link: https://www.econbiz.de/10003998421