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Status consciousness vs. status position : marketing implications
Cunningham, William H.
;
Anderson, W. Thomas
;
Murphy, John H.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 147-156
Persistent link: https://www.econbiz.de/10002045139
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Source-receiver differences and communication effectiveness: Method and application
Alpert, Mark I.
;
Anderson, W. Thomas
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 332-337
Persistent link: https://www.econbiz.de/10003467898
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The new marketplace: Life style in revolution : Five reactions to swift change
Anderson, W. Jr.
;
Sharpe, Louis K.
- In:
Business Horizons
14
(
1971
)
4
,
pp. 43-50
Persistent link: https://www.econbiz.de/10005438821
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Market segmentation: Product usage patterns and psychographic configurations
Peterson, Robert A.
;
Sharpe, Louis K.
- In:
Journal of Business Research
1
(
1973
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10005473880
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MULTIDIMENSIONAL MARKETING : MANAGERIAL, SOCIETAL, PHILOSOPHICAL / W. THOMAS ANDERSON ; CATHERINE CARLISLE BENTLEY ; LOUIS K. SHARPE
Anderson, W. T.
;
BENTLEY, CATHERINE C.
;
SHARPE, LOUIS K.
-
1976
Persistent link: https://www.econbiz.de/10003998421
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