We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...

We present a modified Deffuant-Weisbuch opinion dynamics model that integrates the influence of media campaigns on opinion. Media campaigns promote messages intended to inform and influence the opinions of the targeted audiences through factual and emotional appeals. Media campaigns take many...

The purpose of this paper is to present an empirical model to analyze the wine industry in Chile during the period 1940-1981. This analysis is important because of the deep crisis that has affected the sector since 1981. The model includes a demand equati