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Coupey, Eloi͏̈se
Jung, Kwon
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Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy
Coupey, Eloi͏̈se
;
Jung, Kwon
- In:
Psychology & marketing
13
(
1996
)
7
,
pp. 695-714
Persistent link: https://www.econbiz.de/10007003771
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