Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...

Purpose – At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses, rather than how advertisers market to entrepreneurs. The purpose of this study is to address this gap. Design/methodology/approach – The authors undertake a content...

Increasing physical activity and adopting a healthy diet have the goal to enhance consumer welfare. The goal of this set of studies is to contribute to a research agenda that tries to support and enhance the life of consumers, through the exploration of emotional intelligence as a new possible...

Drawing from mental accounting, reference price, attribution and categorization theories, we propose that bundle price discounts will influence perceived prices and quality of the individual bundle components, thus influence purchase intentions. Meanwhile, we investigate how these bundling...