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~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
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1
Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan
;
Nguyen Thi Tuyet Mai
;
Jung, Kwon
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003827796
Saved in:
2
Online vs. offline coupon redemption behaviors
Jung, Kwon
;
Lee, Boon Young
- In:
International business and economics research journal
9
(
2010
)
12
,
pp. 23-36
Persistent link: https://www.econbiz.de/10009309171
Saved in:
3
Relationship quality between in-groups and out-groups
Shamdasani, Prem
;
Jung, Kwon
- In:
International business and economics research journal
10
(
2011
)
6
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009315120
Saved in:
4
Online shoppers' response to price comparison sites
Jung, Kwon
;
Cho, Yoon C.
;
Lee, Sun
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
Saved in:
5
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
Saved in:
6
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
7
Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon
;
Jung, Jihye
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10012798102
Saved in:
8
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
9
Converting browsers into recurring customers : an analysis of the determinants of sponsored search success for monthly subscription services
Abrahams, Alan S.
;
Barkhi, Reza
;
Coupey, Eloise
; …
- In:
Information technology and management
15
(
2014
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010403190
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