With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell's (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet

Although couponing has been one of the most important promotional vehicles in the US, the history of couponing in Korea has been less than a decade. This study empirically examines coupon redemption behaviors among Koreans consumers. Specifically, the impacts of face value, coupon benefits and...

Four types of animosity, the emotional antagonism felt towards a specific entity, were identified as a function of their sources (situational versus stable) and locus (personal versus national) of manifestation. A five-country survey was conducted in Asia to validate the typology, using the U.S....