Many manufacturers have implemented a participative, team‐based approach to remain competitive in this global arena. Numerous studies have extolled the competitive advantages of implementing this approach. Few studies, however, have examined employees’ perceptions of participative...

This research focuses on the ways in which individuals play out their Scottish ethnic feelings and on the role of dress in this process. Using the grounded theory approach, participants defining themselves as ethnically Scottish were interviewed for this study. The findings indicate that...

This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market.Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand equity, this study employed structural equation modeling to investigate...