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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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Competitive Pricing of Information: A Longitudinal Experiment
Christen, Markus; Sarvary, Miklos - In: Journal of marketing research : JMR 44 (2007) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10007596666
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Simultaneous Signaling and Screening with Warranties
Soberman, David A. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10006650431
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Planned versus actual betting in sequential gambles
Andrade, Eduardo B.; Iyer, Ganesh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 372-383
Persistent link: https://www.econbiz.de/10003867353
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A Bargaining Theory of Distribution Channels
Iyer, Ganesh; Villas-Boas, J.Miguel - In: Journal of marketing research : JMR 40 (2003) 1, pp. 80-100
Persistent link: https://www.econbiz.de/10006651493
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Price Competition Under Stockpiling and Flexible Consumption
Bell, David R.; Iyer, Ganesh; Padmanabhan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 292-303
Persistent link: https://www.econbiz.de/10006653473
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Planned Versus Actual Betting in Sequential Gambles
Andrade, Eduardo B.; Iyer, Ganesh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 372-383
Persistent link: https://www.econbiz.de/10008254306