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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10010142563
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MARKETING - The Role of Differentiation in Markets Driven by Advertising
Soberman, David A. - In: California management review : CMR 45 (2003) 3, pp. 130-146
Persistent link: https://www.econbiz.de/10006613215
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MARKETING - The Role of Differentiation in Markets Driven by Advertising
Soberman, David A. - In: California management review : CMR 45 (2003) 3, pp. 130-146
Persistent link: https://www.econbiz.de/10006613228
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Simultaneous Signaling and Screening with Warranties
Soberman, David A. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10006650431
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Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
Soberman, David A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10008225847
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The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 4, pp. 32-47
Persistent link: https://www.econbiz.de/10008103032
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The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 3, pp. 32-47
Persistent link: https://www.econbiz.de/10008111207
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The economics of quality-equivalent store brands
Soberman, David A.; Parker, Philip M. - In: International journal of research in marketing : IJRM ; … 23 (2006) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10007264730
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Private labels: psychological versioning of typical consumer products
Soberman, David A.; Parker, Philip M. - In: International journal of industrial organization 22 (2004) 6, pp. 849-862
Persistent link: https://www.econbiz.de/10006164143
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Strategic segmentation using outlet malls
Coughlan, Anne T.; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 22 (2005) 1, pp. 61-86
Persistent link: https://www.econbiz.de/10006162447