Private labels: psychological versioning of typical consumer products
| Year of publication: |
2004
|
|---|---|
| Authors: | Soberman, David A. ; Parker, Philip M. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 8753556. - Vol. 22.2004, 6, p. 849-862
|