Private labels: psychological versioning of typical consumer products
| Year of publication: |
2004
|
|---|---|
| Authors: | Soberman, David A. ; Parker, Philip M. |
| Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 22.2004, 6, p. 849-861
|
| Publisher: |
Elsevier |