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Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10009779975

Why private labels may increase market prices

Soberman, David A. (contributor); … - 2003 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10001827299

The economics of quality-equivalent store brands

Soberman, David A. (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002380527

Private labels : psychological versioning of typical consumer products

Soberman, David A. (contributor); … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002380576

Private labels : psychological versioning of typical consumer products

Soberman, David A.; Parker, Philip M. - In: International journal of industrial organization 22 (2004) 6, pp. 849-861

Persistent link: https://www.econbiz.de/10002149776

Why private labels may increase market prices

Soberman, David A. (contributor); … - 2002 - [Elektronische Ressource], rev. version of 99/39/MKT

Persistent link: https://www.econbiz.de/10001719483

"The equalizer" : measurement and explaining the impact of online communities on consumer markets

Hunter, Mark Lee; Soberman, David A. - 2010 - Rev. vers. of 2008/43/=B/MKT

Persistent link: https://www.econbiz.de/10003938087

"The equalizer" : measuring and explaining the impact of online communities on consumer markets

Hunter, Mark Lee; Soberman, David A. - In: Corporate reputation review : an international journal 13 (2010/11) 4, pp. 225-247

Persistent link: https://www.econbiz.de/10008907364

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10009742053

Using attraction models for competitive optimization : pitfalls to avoid and conditions to check

Soberman, David A. (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003379159