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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
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"The equalizer" : measurement and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - 2010 - Rev. vers. of 2008/43/=B/MKT
Persistent link: https://www.econbiz.de/10003938087
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"The equalizer" : measuring and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - In: Corporate reputation review : an international journal 13 (2010/11) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10008907364
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - 2013
Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...
Persistent link: https://www.econbiz.de/10009742053