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Soberman, David A.
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Social responsibility and product innovation
Iyer, Ganesh
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
Saved in:
2
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
3
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
4
When gray is good : gray markets and market-creating investments
Autrey, Romana L.
;
Bova, Francesco
;
Soberman, David A.
- In:
Production and operations management : an international …
24
(
2015
)
4
,
pp. 547-559
Persistent link: https://www.econbiz.de/10011282798
Saved in:
5
Profit-increasing asymmetric entry
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
Saved in:
6
Private labels : psychological versioning of typical consumer products
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of industrial organization
22
(
2004
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
Saved in:
7
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
Saved in:
8
The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
Saved in:
9
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
10
"The equalizer" : measuring and explaining the impact of online communities on consumer markets
Hunter, Mark Lee
;
Soberman, David A.
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
4
,
pp. 225-247
Persistent link: https://www.econbiz.de/10008907364
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