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Why are firms different : resource endowment or deliberate differentiation?

Christen, Markus (contributor); … - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002380536

Optimal market intelligence strategy when management attention is scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10003859203

Optimal Market Intelligence Strategy When Management Attention Is Scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management Science 55 (2009) 4, pp. 526-538

This paper extends the theoretical literature on firms' optimal information strategies to the situation when a firm's management attention capacity to process available data is scarce. In this case, a firm's optimal market intelligence strategy must trade off learning a little about a broad...

Persistent link: https://www.econbiz.de/10009218275

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334

Persistent link: https://www.econbiz.de/10006673520

Optimal Market Intelligence Strategy When Management Attention Is Scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10008239005

Marketing modeling reality and the realities of marketing modeling

Coughlan, Anne; Choi, S.; Chu, Wujin; Ingene, Charles; … - In: Marketing Letters 21 (2010) 3, pp. 317-333

Persistent link: https://www.econbiz.de/10008526555