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Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing

Soberman, David A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 21-33

Persistent link: https://www.econbiz.de/10003822808

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10009779975

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001716429

The role of differentiation in markets driven by advertising

Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001719511

The forgotten side of marketing

Kalra, Ajay; Soberman, David A. - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 301-314

Persistent link: https://www.econbiz.de/10003944865

How competitive marketing expenditures influence the growth of markets

Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013

Persistent link: https://www.econbiz.de/10009793455

Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10009742053

The curse of competitiveness : how advice from experienced colleagues and training can hurt marketing profitability

Kalra, Ajay; Soberman, David A. - In: Journal of marketing 72 (2008) 3, pp. 32-47

Persistent link: https://www.econbiz.de/10003709041

Sustainable pioneering advantage? : Profit implications of the entry timing decision

Boulding, William (contributor); … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT

Persistent link: https://www.econbiz.de/10001631879

Sustainable pioneering advantage? : Profit implications of the entry timing decision

Boulding, William (contributor); … - 2001 - [Elektronische Ressource], rev. version of 99/31/MKT

Persistent link: https://www.econbiz.de/10001632579