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Monarchies as corporate brands
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Brand management
58
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57
Brand architecture
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42
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42
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30
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English
141
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Balmer, John M. T.
98
Greyser, Stephen A.
66
Urde, Mats
31
Chen, Weifeng
11
Balmer, John M.T.
10
Burghausen, Mario
9
Baumgarth, Carsten
7
Merrilees, Bill
7
Powell, Shaun M.
5
Illia, Laura
4
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3
Bursk, Edward C.
3
Gray, Edmund R.
3
He, Hong-Wei
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3
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Okada, Isao
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Stuart, Helen
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2
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2
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2
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International Corporate Identity Group / Symposium <15., 2012, Århus>
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The journal of brand management : an international journal
18
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12
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10
European journal of marketing : EJM
9
Working papers / Harvard Business School, Division of Research
8
Foundations of corporate heritage
7
Management Decision
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6
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
5
Advances in corporate branding
4
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4
The journal of product & brand management
4
European Journal of Marketing
3
International studies of management and organization
3
Journal of Product & Brand Management
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Journal of business ethics : JOBE
3
Journal of general management
3
California management review : CMR
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Journal of Brand Management: Advanced Collections
2
Journal of Consumer Marketing
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
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2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
California management review
1
Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
1
Contemplating corporate marketing, identity and communication
1
Corporate Communications: An International Journal
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Harvard Business School Research Paper Series # 14-029
1
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
129
OLC EcoSci
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Other ZBW resources
17
USB Cologne (EcoSocSci)
9
RePEc
3
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1
Corporate brands with a heritage
Urde, Mats
;
Greyser, Stephen A.
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003541530
Saved in:
2
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
3
The Nobel Prize : a "heritage-based" brand-oriented network
Urde, Mats
;
Greyser, Stephen A.
-
2014
Persistent link: https://www.econbiz.de/10010411508
Saved in:
4
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
5
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
6
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
7
Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009297363
Saved in:
8
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
9
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
10
"The globalization of markets" : a retrospective with Theodore Levitt
Greyser, Stephen A.
- In:
The global market : developing a strategy to manage …
,
(pp. 31-36)
.
2004
Persistent link: https://www.econbiz.de/10002120044
Saved in:
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