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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
12
Journal of Consumer Research
9
Journal of marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising : official publication of the American Academy of Advertising
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ERIM Report Series Reference
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ERIM report series research in management
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Journal of marketing research
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of Consumer Psychology
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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MIT sloan management review
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Marketing Letters
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Journal of public policy & marketing
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MSI reports : working paper series
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Organizational Behavior and Human Decision Processes
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard Business School Marketing Unit Working Paper
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International Journal of Risk and Contingency Management (IJRCM)
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Journal of behavioral decision making
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Journal of consumer research : JCR ; an interdisciplinary journal
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Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
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Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?
Tavassoli, Nader T.
;
Shultz, Clifford J.
;
Fiksimons, …
- In:
Journal of advertising research
35
(
1995
)
5
,
pp. 61-72
Persistent link: https://www.econbiz.de/10006532231
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