Although cross-functional teams are often used for new product development (NPD), many companies struggle to implement them successfully. Through in-depth interviews with 71 team members from 18 companies in a variety of technology-based industries, this study focuses on the experiences of the...

This exploratory research investigates nine individuals participating as specialists in different phases of the invention and new product development (NPD) process in one organization. In-depth interviews were conducted with these individuals, as well as with 17 of their managers and co-workers,...

Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to...

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."