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ECONIS (ZBW)
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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Forecasting technique familiarity, satisfaction, usage, and application
Mentzer, John T.
- In:
Journal of forecasting
14
(
1995
)
5
,
pp. 465-476
Persistent link: https://www.econbiz.de/10001188608
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3
Modeling and measuring product development cycle time across industries
Griffin, Abbie
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1995
Persistent link: https://www.econbiz.de/10000929432
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4
Patterns of communication among marketing, engineering and manufacturing : a comparison between two new product teams
Griffin, Abbie
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 360-373
Persistent link: https://www.econbiz.de/10001124418
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5
Marketing principles and best practices
Czinkota, Michael R.
;
Dickson, Peter R.
;
Dunne, Patrick M.
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10013485464
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