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Organizational buying behaviour : purchasing and marketing management implications
Parkinson, Stephen T.; Baker, Michael John - 1986
Persistent link: https://www.econbiz.de/10004661087
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The strategic marketing plan audit : a detailed top management review of every aspect of your company's marketing strategy
Baker, Michael John - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004928619
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Marketing strategy and management
Baker, Michael John - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10004882165
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The marketing book
Baker, Michael John (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10004891416
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Marketing strategy and management
Baker, Michael John - 2000 - 3. ed.
Persistent link: https://www.econbiz.de/10009606068
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The marketing book
Baker, Michael John (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10009528254
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Macmillan dictionary of marketing and advertising
Baker, Michael John (contributor) - 1984
Persistent link: https://www.econbiz.de/10009586398
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Marketing theory : a student text
Baker, Michael John (contributor) - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004953452
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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164