Purpose This study aims to examine functional foods, a relatively recent development in the food industry, from the perspective of consumer decision-making. It deals specifically with consumers’ attitudinal dispositions towards such products and seeks an overall comprehension of the elements...

Adaptors and innovators exhibit distinct approaches to problem solving and derision making: a finding which has far‐reaching implications for managerial psychologists who intervene in business and other organisations.

Purpose – This paper is the first of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a narrative literature review of 145 papers published on the TAM. Design/methodology/approach – The approach takes the form of a literature review of...

Purpose – This paper is the second of two concerned with a meta‐analysis of the technology acceptance model (TAM). This part aims to present a rigorous and quantitative meta‐analytic review of 569 findings from 95 TAM studies as a basis for identifying gaps and providing guidelines for...

In an earlier study, concerned with the innovative purchasing of “healthy” food products, the largest volume of innovations were purchased unexpectedly by adaptors. It was subsequently argued that adaptors who were highly involved personally with the product field would exhibit such...