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Unselfish? : understanding the role of altruism, empathy, and beliefs in volunteering commitment
Veludo-de-Oliveira, Tania Modesto; Pallister, John G.; … - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 373-396
Persistent link: https://www.econbiz.de/10011415478
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The impact of corporate social responsibility activities on the consumer purchasing situation
Fagerstrøm, Asle; Stratton, Jeanine P.; Foxall, Gordon R. - In: Journal of organizational behavior management 35 (2015) 3/4, pp. 184-205
Persistent link: https://www.econbiz.de/10011415877
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Special issue: operant behavioral economics
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011586635
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.; Cavalcanti, Paulo R.; … - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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The Routledge companion to consumer behavior analysis
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011341154
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna; Foxall, Gordon R. - In: Journal of retailing and consumer services 51 (2019), pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
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The marketing firm : economic psychology of corporate behaviour
Vella, Kevin J.; Foxall, Gordon R. - 2011
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the...
Persistent link: https://www.econbiz.de/10011850900
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Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna; Foxall, Gordon R. - In: The journal of consumer marketing 34 (2017) 7, pp. 552-565
Persistent link: https://www.econbiz.de/10011808301