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Measurement of consumers' prior brand information
Woodruff, Robert B. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
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Marketing management in an era of shortages
Cravens, David W. - In: Business horizons 17 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002038039
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Marketing strategy positioning
Cravens, David W. - In: Business horizons 18 (1975) 6, pp. 53-61
Persistent link: https://www.econbiz.de/10002038043
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Comparative evaluation of empirical response functions in sales management decision making
LaForge, Raymond W.; Cravens, David W.; Ranney, Gipsie B. - In: Journal of business research : JBR 12 (1984) 3, pp. 377-391
Persistent link: https://www.econbiz.de/10003519752