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Personal values and consumer psychology
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How values influence attitudes
Dichter, Ernest
- In:
Personal values and consumer psychology
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(pp. 139-144)
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1984
Persistent link: https://www.econbiz.de/10002065594
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Interpretative versus descriptive research
Dichter, Ernest
- In:
Research in marketing : an annual compilation of research
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(
1978
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pp. 53-77
Persistent link: https://www.econbiz.de/10002065607
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