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MARKETING AND THE COMPUTER. ED...
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A twenty-first century guide to Aldersonian marketing thought
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Charles Coolidge Parlin
Alderson, Wroe
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2008
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The analytical framework for marketing
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 61-73)
.
2006
Persistent link: https://www.econbiz.de/10003279559
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Survival and adjustment in organized behavior systems
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 75-94)
.
2006
Persistent link: https://www.econbiz.de/10003279570
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Survival and growth of systems
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 95-106)
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2006
Persistent link: https://www.econbiz.de/10003279577
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The power principle
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 107-108)
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2006
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Marketing efficiency and the principle of postponement
Alderson, Wroe
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A twenty-first century guide to Aldersonian marketing …
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(pp. 109-113)
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2006
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Competition for differential advantage
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 115-141)
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2006
Persistent link: https://www.econbiz.de/10003279594
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Matching and sorting: the logic of exchange
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
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(pp. 143-163)
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2006
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Functionalism: descriptive and normative
Alderson, Wroe
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A twenty-first century guide to Aldersonian marketing …
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(pp. 185-188)
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2006
Persistent link: https://www.econbiz.de/10003279610
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The heterogeneous market and the organized bahavior system
Alderson, Wroe
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 189-215)
.
2006
Persistent link: https://www.econbiz.de/10003279617
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