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Marketing and economic develop...
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Subject
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Marketing
96
Marketing management
58
Marketingmanagement
58
Marktforschung
54
Marketingtheorie
42
Marketing theory
39
Consumer behaviour
35
Konsumentenverhalten
35
Market research
31
USA
31
United States
28
Theorie
25
Theory
25
Vereinigte Staaten
25
Absatz
22
Kongress
16
Internationales Marketing
14
Verkauf
14
Selling
13
Welt
12
World
12
International marketing
11
Beziehungsmarketing
10
Relationship marketing
10
Verbraucher
10
Werbung
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Artificial intelligence
6
Knowledge management
6
Künstliche Intelligenz
6
Wissensmanagement
6
Advertising
5
Dienstleistung
5
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All
Undetermined
3
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2
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Book / Working Paper
215
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66
Article
19
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All
Konferenzschrift
115
Collection of articles of several authors
45
Sammelwerk
45
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36
Graue Literatur
21
Non-commercial literature
21
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9
Elektronischer Datenträger
4
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4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
237
Undetermined
62
German
1
Author
All
Bennett, Peter D.
26
Lazer, William
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Adler, Lee
2
Alderson, Wroe
2
Anderson, Paul Francis
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Czepiel, John A.
2
Day, Ralph L.
2
Evans, Kenneth R.
2
Ferber, Robert
2
Ferrell, Odies C.
2
Fisk, George
2
Gelb, Betsy D.
2
George, William R.
2
Haas, Raymond M.
2
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Institution
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
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Published in...
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Series / American Marketing Association
33
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Journal of marketing
7
Combined proceedings (Spring Conference + Fall Conference)
5
Educators' conference proceedings
4
Educators' proceedings
4
Working series in marketing research
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Fall conference / Proceedings
3
Journal of marketing research : JMR
3
AMA reprint series
2
Journal of historical research in marketing
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
Comparative marketing systems : a cultural approach
1
Consumer and industrial buying behavior
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Journal of Historical Research in Marketing
1
Journal of global marketing
1
June Conference proceedings / American Marketing Association
1
Market research series
1
Marketing Research Technique Series, American Marketing Association
1
Marketing knowledge series
1
Marketing management and the Indian economy
1
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Source
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ECONIS (ZBW)
206
USB Cologne (EcoSocSci)
88
OLC EcoSci
5
Other ZBW resources
1
Showing
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300
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1
Reflections on the American Marketing Association Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
2
Marketing and economic development : [the 50. Anniversary International Symposium of Marketing and Allied Disciplines]
Bennett, Peter D.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10001479446
Saved in:
3
Dictionary of marketing terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
Saved in:
4
Marketing aspects of capital-equipment leasing
Bennett, Peter D.
-
1961
Persistent link: https://www.econbiz.de/10001890628
Saved in:
5
Retailing evolution or revolution in Chile?
Bennett, Peter D.
- In:
Journal of marketing
30
(
1966
)
3
,
pp. 38-41
Persistent link: https://www.econbiz.de/10001890662
Saved in:
6
Retailing evolution or revolution in Chile?
Bennett, Peter D.
- In:
Comparative marketing systems : a cultural approach
,
(pp. 466-473)
.
1968
Persistent link: https://www.econbiz.de/10001890669
Saved in:
7
Theory development in consumer buying behavior
Bennett, Peter D.
- In:
Consumer and industrial buying behavior
,
(pp. 3-15)
.
1977
Persistent link: https://www.econbiz.de/10001890675
Saved in:
8
Theory development in consumer buying behavior
Bennett, Peter D.
-
1976
Persistent link: https://www.econbiz.de/10004727469
Saved in:
9
Consumer and industrial buying behavior
Woodside, Arch G.
(
ed.
);
Seth, Jagdish N.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000062962
Saved in:
10
Consumer behavior
Bennett, Peter D.
;
Kassarjian, Harold H.
-
1972
Persistent link: https://www.econbiz.de/10000042258
Saved in:
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