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Maignan, Isabelle
Ferrell, Odies C.
100
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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2
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
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