Narrow search
Showing 1 - 10 of 32
Cover Image
The role of advertising agencies in Canada's service sector
Palda, Kristian S. - 1988
Persistent link: https://www.econbiz.de/10000769721
Cover Image
Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
Cover Image
Pricing decisions and marketing policy
Palda, Kristian S. - 1971
Persistent link: https://www.econbiz.de/10000050452
Cover Image
The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
Cover Image
A comparison of consumer expenditures in Quebec and Ontario
Palda, Kristian S. - In: The Canadian journal of economics and political science … 33 (1967), pp. 16-26
Persistent link: https://www.econbiz.de/10002605491
Cover Image
The hypothesis of a hierarchy of effects : a partial evaluation
Palda, Kristian S. - In: Measuring advertising effectiveness. Selected readings, (pp. 7-30). 1969
Persistent link: https://www.econbiz.de/10002605515
Cover Image
The marketing mix and brand quality
Palda, Kristian S. - In: Modeling for government and business : essays in honor …, (pp. 283-292). 1977
Persistent link: https://www.econbiz.de/10002605564
Cover Image
The measurement of cumulative advertising effects
Palda, Kristian S. - In: The journal of business : B 38 (1965) 2, pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
Cover Image
Technological intensity : concept and measurement
Palda, Kristian S. - In: Research policy : policy, management and economic … 15 (1986) 4, pp. 187-198
Persistent link: https://www.econbiz.de/10001029937
Cover Image
The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10004626003