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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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The measurement of cumulative advertising effects
Palda, Kristian S. - In: The journal of business : B 38 (1965) 2, pp. 162-179
Persistent link: https://www.econbiz.de/10002605577