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Marketing moves : a new approa...
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Jain, Dipak
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Keller, Kevin Lane
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Kartajaya, Hermawan
23
Lee, Nancy R.
18
Pförtsch, Waldemar A.
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Setiawan, Iwan
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Andreasen, Alan R.
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Levy, Sidney J.
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Jiang, Zhengrui
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Zaltman, Gerald
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Berger, Roland
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Bickhoff, Nils
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Bowen, John T.
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Chernev, Alexander
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Harris, Lloyd C.
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Jatusripitak, Somkid
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Journal of marketing
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Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
wi - Wirtschaft
6
Faculty & research / Insead : working paper series
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H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Does marketing need reform? : fresh perspectives on the future
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Journal of Consumer Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIT sloan management review
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
132
OLC EcoSci
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RePEc
16
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15
EconStor
2
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Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001639753
Saved in:
2
Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
-
2002
Persistent link: https://www.econbiz.de/10001678886
Saved in:
3
Nine major shifts in the new economy
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 15-24)
.
2001
Persistent link: https://www.econbiz.de/10001575434
Saved in:
4
The marketing of nations : a strategic approach to building national wealth
Kotler, Philip
-
1997
Persistent link: https://www.econbiz.de/10013502958
Saved in:
5
Le marketing en mouvement
Kotler, Philip
;
Dipak, Jain
;
Suvit Maesincee
-
2002
Persistent link: https://www.econbiz.de/10004778683
Saved in:
6
Boekbesprekingen - Marketing Moves
Kotler, Philip
;
Jain, Dipak C.
;
Maesincee, Suvit
; …
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
56
(
2002
)
6
,
pp. 76-81
Persistent link: https://www.econbiz.de/10006031674
Saved in:
7
Reviews and Communications - The Marketing of Nations
Kotler, Philip
;
Jatusripitak, Somkid
;
Maesincee, Suvit
; …
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10006913707
Saved in:
8
Managing new product development for strategic competitive advantage
Jain, Dipak
- In:
Kellogg on marketing
,
(pp. 130-147)
.
2001
Persistent link: https://www.econbiz.de/10001612979
Saved in:
9
A Stochastic Model of Household Brand Switching Behavior
Jain, Dipak
;
Niu, Shun- Chen
-
1987
Persistent link: https://www.econbiz.de/10012235547
Saved in:
10
Quantity Discount Schemes for Channel Coordination
Parry, Mark
;
Jain, Dipak
-
1987
Persistent link: https://www.econbiz.de/10012235548
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