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IN CONTEXT - Should Business Care About Obesity? Obesity in the United States has reached crisis proportions. Is this yet another societal problem to be loaded onto the shoulders o...
Seiders, Kathleen; Berry, Leonard L. - In: MIT sloan management review 48 (2007) 2, pp. 15-17
Persistent link: https://www.econbiz.de/10007598542
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A Health Care Agenda for Business - As health care costs continue to skyrocket, innovative companies are aggressively seeking ways to work with employees and providers to reduce co...
Berry, Leonard L.; Mirabito, Ann M.; Berwick, Donald M. - In: MIT sloan management review 45 (2004) 4, pp. 56-64
Persistent link: https://www.econbiz.de/10006244232
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ESSAY - Managing the Total Customer Experience - Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences....
Berry, Leonard L.; Carbone, Lewis P.; Haeckel, Stephan H. - In: MIT sloan management review 43 (2002) 3, pp. 85-90
Persistent link: https://www.econbiz.de/10006267005
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Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64
Persistent link: https://www.econbiz.de/10006228675