Claro, Danny P.; Vojnovskis, Denys; Ramos, Carla - In: Journal of Business & Industrial Marketing 33 (2018) 2, pp. 228-239
Purpose: This paper aims to study the positive impact of functional conflict and conflict management in improving supplier–reseller relationship performance in multi-channel setting (reseller together with supplier’s sales reps). The authors develop four hypotheses, including direct and...