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Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting; Staelin, Richard; Wang, Wei; Boulding, William - In: Journal of economic behavior & organization : JEBO 152 (2018), pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
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Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
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Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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General alliance experience, uncertainty, and marketing alliance governance mode choice
Li, Ning; Boulding, William; Staelin, Richard - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10003980414
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Commentaries and rejoinder to "Measuring the impact of negative demand shocks on car dealer networks" by Paulo Albuquerque and Bart J. Bronnenberg
Hanssens, Dominique M.; Purohit, Devavrat; Staelin, Richard - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10009511631
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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Sophistication in research in marketing
Lehmann, Donald R.; McAlister, Leigh; Staelin, Richard - In: Journal of marketing 75 (2011) 4, pp. 155-165
Persistent link: https://www.econbiz.de/10009270888