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"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony; Bradshaw, Alan; Brown, Stephen - In: Marketing theory 8 (2008) 4, pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
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Selling stories : Harry Potter and the marketing plot
Brown, Stephen; Patterson, Anthony - In: Psychology & marketing 27 (2010) 6, pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony; Brown, Stephen - In: Journal of strategic marketing 15 (2007) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
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Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
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Raising the dead : on brands that go bump in the night
Brown, Stephen; Patterson, Anthony; Ashman, Rachel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 417-436
Persistent link: https://www.econbiz.de/10012515274