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Dark marketing : ghost in the machine or skeleton in the cupboard?
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: European business review : EBR ; the official journal … 24 (2012) 3, pp. 196-215
Persistent link: https://www.econbiz.de/10009562473
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Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646