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Handelsmarke
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Economic Analysis Group discussion paper
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The journal of business : B
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How many trademarks does it take to protect a brand? : The optimal number of trademarks, branding strategy and brand performance
Sullivan, Mary W.
-
2001
Persistent link: https://www.econbiz.de/10001587869
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Measuring image spillovers in umbrella-branded products
Sullivan, Mary W.
- In:
The journal of business : B
63
(
1990
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10001093963
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