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Heitjans, Torsten - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011299294

Movie Branding : markenpolitische Handlungsoptionen für Spilefilmproduzenten

Hennig-Thurau, Thorsten; Heitjans, Torsten - In: Erfolgreiche Führung von Medienmarken : Strategien …, (pp. 63-86). 2004

Persistent link: https://www.econbiz.de/10002042283

Conceptualizing and measuring the monetary value of brand extensions : the case of motion pictures

Hennig-Thurau, Thorsten; Houston, Mark B.; Heitjans, Torsten - In: Journal of marketing 73 (2009) 6, pp. 167-183

Persistent link: https://www.econbiz.de/10003901172

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Hennig-Thurau, Thorsten; Houston, Mark B.; Heitjans, Torsten - In: Journal of marketing 73 (2009) 6, pp. 167-183

Persistent link: https://www.econbiz.de/10008328592

Empirical generalizations on the impact of stars on the economic success of movies

Hofmann, Julian; Clement, Michel; Völckner, Franziska; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 442-461

Persistent link: https://www.econbiz.de/10011734889

An Ingredient Branding Approach to Determine the Financial Value of Stars : The Case of Motion Pictures

Hennig-Thurau, Thorsten - 2013

Stars earn massive salaries for participating in movies and other media products. However, the successes of some movies that do not feature major stars have led practitioners and researchers to question the reasonableness of such investments. This research determines star value by interpreting...

Persistent link: https://www.econbiz.de/10013093850