Narrow search
Showing 1 - 8 of 8
Cover Image
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Cover Image
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Cover Image
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Cover Image
Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Hennig-Thurau, Thorsten; Hofacker, Charles F.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 237-241
Persistent link: https://www.econbiz.de/10010242287
Cover Image
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André; Hennig-Thurau, Thorsten; Flemming, Jan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Cover Image
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Cover Image
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Cover Image
Good social media marketing : Erfolgsdeterminanten für B2C-Unternehmen
Flemming, Jan - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10013444970