We compare the performance of a specifically designed feedforward artificial neural network with one layer ofhidden units to the K-means clustering technique in solving the problem of cluster-based market segmentation. Thedata set analyzed consists of usages of brands (product category:...

The main contribution of this paper is a method that allows one to study the effects of different degrees ofcompetition.We find that optimal prices and profits are more sensitive to cooperative than to aggressive behavioron the part of competitors. With more aggressive policies, the average...