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Natter, Martin; Hruschka, Harald - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 71-83). 1996

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Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803

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Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334

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Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379

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Brünner, Tobias; Reiner, Jochen; Natter, Martin; … - In: Journal of economic behavior & organization : JEBO 164 (2019), pp. 215-234

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Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

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Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26

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Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

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Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 46-53

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Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169

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