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Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Natter, Martin; Reutterer, Thomas; Mild, Andreas; … - In: Marketing : ZFP ; journal of research and management 28 (2006) 4, pp. 260-268
Persistent link: https://www.econbiz.de/10003391539
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Analyse der Preisbereitschaft für Hersteller- und Handelsmarken unter Berücksichtigung der Vertriebsschienenwahl und Markencharakteristika
Nies, Salome; Natter, Martin - In: Innovationen in Marketing und Handel, (pp. 164-179). 2006
Persistent link: https://www.econbiz.de/10003388126
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An encompassing view on markdown pricing strategies : an analysis of the Austrian mobile phone market
Reiner, Gerald; Natter, Martin - In: OR spectrum : quantitative approaches in management 29 (2007) 1, pp. 173-192
Persistent link: https://www.econbiz.de/10003388205
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Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
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Life cycle profit : reducing supply risks by integrated demand management
Reiner, Gerald; Natter, Martin; Drechsler, Wenzel - In: Technology analysis & strategic management 21 (2009) 5, pp. 653-664
Persistent link: https://www.econbiz.de/10003873121
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Understanding a firm's openness decisions in innovation
Drechsler, Wenzel; Natter, Martin - In: Journal of business research : JBR 65 (2012) 3, pp. 438-445
Persistent link: https://www.econbiz.de/10009507167
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Does private label quality influence consumers' decision on where to shop?
Nies, Salome; Natter, Martin - In: Psychology & marketing 29 (2012) 4, pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894