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Wirkung von Reputation zur Reduktion von Qualitätsunsicherheit
Büschken, Joachim - 1999
Persistent link: https://www.econbiz.de/10004560809
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Multipersonale Kaufentscheidungen : empirische Analyse zur Operationalisierung von Einflußbeziehungen im Buying Center
Büschken, Joachim - 1994
Persistent link: https://www.econbiz.de/10004178729
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Leapfrogging and profit maximizing new product preannouncement timing
Büschken, Joachim - 2000
Persistent link: https://www.econbiz.de/10004611754
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Higher profits through customer lock-in : a roadmap
Büschken, Joachim - 2004
Persistent link: https://www.econbiz.de/10004791961
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Reputation networks and "Loose Linkages" between reputation and quality
Büschken, Joachim - 2000
Persistent link: https://www.econbiz.de/10004772891
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim - 2003
Persistent link: https://www.econbiz.de/10004778484
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim - 2003
Persistent link: https://www.econbiz.de/10004778538
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Internationales Marketing
Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 1996
Persistent link: https://www.econbiz.de/10004197507
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Entwicklungen des Investitionsgütermarketing
Büschken, Joachim (contributor) - 1998
Persistent link: https://www.econbiz.de/10004228381
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Internationales Marketing
Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 1998 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004566986